The Walt Disney Company is offering refunds for it's Baby Einstein videos, which were marketed as being educational for children. According to the New York Times, the refund may be an admission that they didn't increase infant intellect.
Child development experts say that exposure to the videos don't enhance children's intellect and could actually harm their development. There are lots of conflicting studies about the effect of screen time on young children, but the American Academy of Pediatrics does not recommend any screen time for children under 2 years old.
Despite this information, Baby Einstein videos have been very popular. According to a 2003 study cited by the Times, one third of all U.S. babies ages 6 months to 2 years had at least one Baby Einstein video.
Disney will refund $15.99 for up to 4 Baby Einstein DVDs per household bought between June 5, 2004 and September 5, 2009. Parents can exchange their video for a different title, receive a discount coupon, or get $15.99 each for DVDs returned to the company. The offer requires no receipt and extends until March 10.
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